Industry News

Why is Chinese Matcha Green Tea More and More Popular?

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Author : Dielegance Biotechnology
Update time : 2021-09-30 17:35:34


When talking about matcha or matcha green tea powder, Japanese matcha comes into public sight. For a long time, many people believe that matcha originates from Japan and best matcha comes from Japan. However, they ignore the matcha development history.
In this article, we will discuss more details about this popular green tea powder regarding history, trending reasons, matcha demand increase in recent years, reasons for people choosing Chinese matcha.

Matcha History

In China during the Tang dynasty (618–907), tea leaves were steamed and formed into tea bricks for storage and trade. The tea was prepared by roasting and pulverizing the tea, decocting the resulting tea powder in hot water, and then adding salt. During the Song dynasty (960–1279), the method of making powdered tea from steam-prepared dried tea leaves and preparing the beverage by whipping the tea powder and hot water together in a bowl became popular.
Preparation and consumption of powdered tea was formed into a ritual by Chan Buddhists. The earliest extant Chan monastic code, titled Chanyuan Qinggui (Rules of Purity for the Chan Monastery, 1103), describes in detail the etiquette for tea ceremonies.
Zen Buddhism and methods of preparing powdered tea were brought to Japan by Eisai in 1191. In Japan, it became an important item at Zen monasteries and from the 14th through the 16th centuries was highly appreciated by members of the upper echelons of society.
A growing interest in powdered tea and consumption of matcha globally has fuelled a growing resurgence in China where it has not been popular for some time.
From this point, we can see that matcha originates from China, not Japan. 

Matcha Trending Reason

Matcha is fine green tea powdered from whole green tea leaves prepared under special conditions. It becomes a staple in China. While green tea is being grown in different countries, the best matcha comes from China. China is where it all started for matcha powder and now, it is taking over the tea market globally. People aren’t just looking for it in stores but wish to see more matcha-infused items on menus of cafes and restaurants. What’s all the hype about?

Matcha in Demand

This earthy, vibrant green tea powder has made its way across the seven seas recently but has just recently made quite the impression. It is amazing just how rapidly matcha powder has claimed its spot in the international tea market. Green tea has been around for a very long while now – matcha, on the other hand, is quite modern. Café owners and tea enthusiasts alike have been acquiring matcha in bulk and wholesale batches, and those numbers have been recorded. As a result, the wholesale matcha market has since become filled with loads of competitors whose products are all different. This can make it tough for café owners to know which matcha is right for them. To get better idea of it and use the authentic organic matcha green tea powder, Hefei Dielegance Biotechnology Co., Ltd. is your premium choice as we are professional at it.

Is Matcha in Demand? 

Research has shown that matcha-flavored foods such as cakes and lattes were practically non-existent before 2016. 2016 was a year of extreme growth for matcha-infused food products across the four markets mentioned earlier. Growth of matcha drinks through these four markets has been at a steady rise rate of 64%. As for matcha-flavored edible items such as cakes, cookies, ice creams and croissants, growth has been at a reliable rate of 62% year over year.
Going hand-in-hand with this data, matcha tea has shown no shortage of interest from consumers. Along with this original healthy beverage, matcha lattes have gained a healthy amount of traction. Matcha lattes saw a growth rate of 70% year over year at the beginning of 2017 – this was true for the four markets in question.

Matcha Health Benefits 

Taking those stats into consideration, it seems like the most highlighted health benefits of matcha green tea have to do with the fact that it houses a lot of antioxidants. Antioxidants are a completely wholesome package in themselves. They help with chronic illnesses, keep your heart healthy, strengthen your immune system and helps improve skin complexion, along with a variety of other beneficial results.

Matcha Unique Flavor with Versatile Uses 

Matcha green tea from China has an exclusive flavor that is truly unlike anything else you have ever tasted. Its earthy, rich and bold flavor pairs well with anything, whether it be a pastry, breakfast or daytime lunch. People in the US like to enjoy matcha with either cream or milk, whereas consumers in the UK like to have it with a bit of chocolate on the side.
Consumers are simply becoming more aware of matcha and want more of it. The strong growth rate of matcha is an indicator it aims to rule the tea market for a long time to come!

Why Our Matcha

Our matcha (matcha green tea powder) is certified to the highest organic standards by NOP. 
1. Our matcha tea powder is made to exacting standards and are in fact tested for lead and other heavy metals.
2. We maintain close relationships with small scale sustainable organic growers.
3. Our matcha is free from contaminants found in other non-organic products.
4. All of our products are sustainably grown with a focus on fair trade.
As for Japanese products, our opinion is that based on Fukushima they may no longer be safe. We only supply Chinese origin certified organic Matcha Tea for our customers around the world.

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